Copywriter
Artist Collaborator: Jelly Marasigan + Francesca Molteni
Martini
OPEN HOUSE
Also included in the kit, are blank Thank You postcards.
These Thank You postcards will also contain a QR code that users can scan to upload pictures of the night so that their friends can always look back at that night to see a fond memory.
Inside the Kit
This kit includes everything you need to make a MARTINI Fiero & Tonic, as well as cards containing Arthur Aron’s 36 Questions.
These questions are designed to help people to get to know each other and create a sense of intimacy in as little as an hour.
Martini Time Kit
We are launching the Martini Time Kit: a pick-up-and-go kit that will ease the transition into this new drinking culture.
​Third Item
By showing real moments between real people, we can evoke interest from others to practice MARTINI Time themselves.
Not only are the thank you postcards something shareable, they also provide MARTINI with an endless supply of user-generated content.
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Media uploaded through the QR codes can be used as content for MARTINI’s social media channels.
Social
OPEN HOUSE teaches the value of being open and not drinking simply to forget. By implanting a slice of Italian culture into U.S. households, aperitivo hour transforms into MARTINI TIME.
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It is time for people to be their true selves in their most intimate setting—their house.
